swerteplay Kendrick Lamar to headline Super Bowl LIX halftime show

FILE – Kendrick Lamar arrives at the MTV Video Music Awards, on Aug. 27, 2017, in Inglewood, Calif. (Photo by Chris Pizzello/Invision/AP, File)

LOS ANGELES – Compton rapper Kendrick Lamar will headline next year’s Super Bowl halftime show in New Orleans, the NFL announced Sunday.

“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar said in a statement.

Jay-Z and Roc Nation will produce the show.

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Lamar, 37, is one of the most influential and critically acclaimed hip-hop artists of the last 15 years. His 2015 album “To Pimp a Butterfly” debuted atop the Billboard chart. His 2017 single “Humble” also topped the charts.

In 2018, he won a Pulitzer Prize for his 2017 album “Damn,” becoming the first non-classical, non-jazz musician to win the prestigious honor.

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Lamar also performed during the Feb. 13, 2022 Super Bowl halftime show at SoFi Stadium in Inglewood, appearing with Dr. Dre, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige.

“Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine and ultimately shake the very foundation  of hip-hop,” the NFL said in a statement. “We’re excited to collaborate with Kendrick, Roc Nation and Apple Music to deliver another unforgettable halftime show.”

Super Bowl LIX will be played on Feb. 9, 2025 at the Superdome. (CNS)

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